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Dedicated to helping small businesses develop and implement marketing plans.
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Wednesday Jan 27, 2016
Wednesday Jan 27, 2016
Good morning. Today's topic is going to be about free shipping. I want to ask you a question. What's your new free shipping? The reason why I say that is, anybody who buys anything online right now, these days, always looks for something that has free shipping.
Even though it's not really free, because the business will figure out a way to work the free shipping to the price, the perception by the consumer is, "I don't want to pay for shipping. They're offering free shipping." Why that's important is, back when it started, free shipping was a way for a company to stand out.
Amazon has done a great job at standing out on the whole shipping angle. Now, almost every company online has a way to induce you to do free shipping, and frequently it's, "Spend $50 or $75 and you'll get free shipping."
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