Whose Fault is it When People Don't Buy From You?

Brad Swezey: Today's topic is, "Who's fault is it when people don't buy from your business?" I can give you a hint. Chances are, it's probably not the customer's fault, or the client's fault. What we have to do is probably point the fingers at us.

Now, I want to put a caveat on that. That doesn't mean that you should sell your product to everybody. For example, my consulting service for small businesses is not for every small business. Some small businesses are not able to pay my consulting fee, and so they are not yet ready to do business with them.

I'm not saying that you want to sell to everybody, all the time, because only one way to do that, for the most part, is to have a price low enough so that people of all income levels, etc., will buy it. I don't think many of us small business owners are set up that way. The chances are that it is you when they don't buy.

Read Entire Article