Who Else Wants to Stop Throwing Away Money on Advertising that Doesn't Work?

Hi, this is Brad Swezey, President of JustSmallBiz Marketing. Today, I want to talk to you about who else wants to avoid throwing away money on advertising that doesn't work. Nobody likes to throw away money.

As small business owners, we often don't have a lot of money to throw away on stuff, because we're trying to grow our businesses on a shoestring budget. I want to talk to you a little bit about that, on how you can avoid throwing away money on advertising.

First, I want to talk about a client of ours who, before they became a client, they had spent a lot of money in advertising in a couple of free magazines that are sent out around the area. They look good. They were glossy. They're very nicely done.

The only challenge with that is you don't know how many people are actually reading them. Free magazines are often not read at the rate of people who will pay for some kind of subscription, because they want to read the content.