Who Else Wants to Cut Their Advertising Costs by 37% While Increasing Sales by 15.6%?

Hi, good afternoon. Today's topic is "Who else wants to cut their advertising cost by 37 percent while increasing sales by 15.6 percent?"

 I use those figures because that's what we've been able to do for one of our clients in an established industry that didn’t grow as much. We have documented results. I want to talk about , related to that, how you can approach your advertising and increase sales while spending less money on advertising.

Typically, what happens if I go into a business from a marketing consulting perspective, and they don't have a true marketing person ‑‑ by that I'm talking about somebody who's given the title of marketing director, marketing coordinator, etc. in a small business, which is typically what you see. Somebody is out there and their whole job is to go to networking events or something.

I'm talking about a marketing professional with decades or years of experience and education behind them that can take a coordinated approach to marketing. If you walk into most small businesses, they either don't have a person or they don't have the right type of person.

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