What Every Small Business Owner Should Know About How Consumers See Their Businesses

What I want to talk about today is the question, "What Every Small Business Owner Should Know About How Consumers See Their Businesses." Because we often are in our businesses all the time, we fail to realize sometimes how consumers or customers see our business. That's why I want to talk about three things you really should know, about how customers see your business.

The first one is you're a means to an end. They have a need or want that they need to get taken care of; That's their primary reason for coming to your business. There may be secondary and other reasons for them to come to your business, but fundamentally they want to come to your business for something.

If somebody wants coffee, they come to your business primarily to get coffee. If the coffee's bad, chances are they're probably not going to go back there no matter how good everything else is. You really want to make sure you know that the consumer's need or want that is primary to them, that needs to be taken care of. If you don't take care of that, all else will fail.

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