What Every Small Business Owner Should Know about Digital Billboards

Today I'm going to talk about what every small business should know about digital billboards.

Digital billboards, for those of you that don't know, are those screens on TVs, mainly, that you see in restaurants, hotels, etc. where there are advertisements and information. Today I'm going to talk about what every small business should know about these digital billboards.

The first is where they are located in a place matters as much as the place they are located.

In other words, let's say you're a business connected to something tourism‑related and you get pitched with the idea that these digital billboards are in a hotel. On the face of it, it looks like it might be pretty good. But where they're located in the hotel might be a problem.

They might be in the area where somebody's walking by and focused on getting to their room, or getting to the counter to check in, and the billboard's located on the left or the right, and the people don't even look at it. Typically, those of us who stay at hotels, we go into the hotel, we want to check in, and when we check in, we want to go to our room.

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