Warning: If you don’t do these 3 things you are losing customers

Today's topic is, "Warning ‑‑ If you don't do these three things, you are going to lose customers," or at the very least, you're not going to gain customers.

These three things are 1) you must have offers that are compelling; 2) you must have offers with time limits; and 3) you must deliver on expectations.

Let's look at the first thing; have offers that are compelling. I tend to look at direct mail that comes in because I'm in the business. I don't know if everybody else does, but there's a lot of direct mail that comes through that just has generalized stuff on it. There's no offer. It's just, "Hey, we're a business. We do landscaping, or we are a dentist." You probably get dentist stuff all the time.