The Secret to Making a Marketing Budget

Hi, good morning. Today’s topic is going to be about the secret of making a marketing budget for your small business. There are three basic ingredients that you need to make that marketing budget.

The first is, how much revenue do you want to have in the next 12 months? The second thing is, how much money do you have available to market? The third thing is a source to make up the difference.

Let me break this down a little because there are minor ingredients in that. The first thing is, how much revenue do you want? Let’s say you want $100,000 in revenue over the next 12 months.

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