See How Easily You Can Lose Customers in Less Than a Minute

Hi, this is Brad Swezey, President, JustSmallBiz Marketing. Today, I want to talk to you about how you can easily lose customers in less than a minute. There are three ways, actually there are more, but I'm going to discuss three ways today.

First, you cannot answer the phone. One of the things about people looking for our services, they want to call someone. If they call, they want someone to answer the phone. Frequently, you'll find businesses that don't answer the phone, or if they do answer the phone it may be a voicemail message, or they'll put them on hold.

If you put them on hold for more than 15, 20 seconds, they're going to hang up and call somebody else, so that's the first way. The second way is forget that they're your customers. I'll talk about a little bit more about that further. The third way is forget about them, completely.